When advertisers want to appear to make a strong claim while avoiding blatant lying or deception, they employ…

Name: When advertisers want to appear to make a strong claim while avoiding blatant lying or deception, they employ…
Brand: Quizplus
Rating: 4.7 (52 reviews)

Question

Quizplus · Accepted Answer

Weasel words are used by advertisers to appear to make a strong claim while avoiding making a direct, provable statement that could be considered lying or deceptive. This technique allows them to imply benefits without explicitly promising them.

When Advertisers Want to Appear to Make a Strong Claim