Propark is a retailer selling clothes to the public from its stores across the country. Shirts sell for £30 each. Each shirt costs Propark £16 to buy from its suppliers. The suppliers reduce the cost of each shirt by £1. Propark passes on this purchase price reduction to its customers and reduces the selling price of shirts in its stores by £1. This reduction in purchase and selling prices will have no effect on the gross profit % generated on the sale of each shirt.
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