Identify the competitive strategy that CBI decided to adopt in order to implement SAP.
A) industry-wide low cost strategy
B) focused low cost strategy
C) focused differentiation strategy
D) industry-wide differentiation strategy

Question

Quizplus · Accepted Answer

CBI decided to implement SAP as a way to improve their business processes and differentiate themselves from their competitors. This is a focused differentiation strategy, as they are targeting a specific segment of the market (their own business processes) and differentiating themselves through innovation and efficiency improvements. They are not necessarily attempting to be the low cost provider, nor are they trying to differentiate themselves in every possible way (as in an industry-wide differentiation strategy).

Identify the Competitive Strategy That CBI Decided to Adopt in Order