In an RFM analysis conducted on a scale of 1 to 5, an M score of 5 is assigned to 20 percent of the customers who spend the least on orders.

Name: In an RFM analysis conducted on a scale of 1 to 5, an M score of 5 is assigned to 20 percent of the customers who spend the least on orders.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

An M score of 5 is assigned to 20 percent of the customers who spend the least on orders, which means that these customers are in the lowest spending category.

In an RFM Analysis Conducted on a Scale of 1