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The Supermarket from Which Robert Purchases Groceries Gives Him an RFM

Question 69

Multiple Choice

The supermarket from which Robert purchases groceries gives him an RFM score of 115 (R=1; F=1; M=5,on a scale of 1 to 5) .Based on this information,which of the following is a valid conclusion?


A) Robert recently made a big purchase at the supermarket.
B) Robert does not shop frequently at the supermarket.
C) Robert has not purchased anything from the supermarket recently.
D) Robert frequently purchases inexpensive items from the supermarket.

Correct Answer:

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