________ analysis determines sales patterns such as products that customers tend to buy together.
A) RFM
B) Cluster
C) Regression
D) Market basket

Question

Quizplus · Accepted Answer

Market basket analysis examines the combinations of products purchased by customers to determine correlations and patterns. This technique is employed in retail stores and e-commerce websites to optimize product placement and cross-selling opportunities. It is also often used in conjunction with recommendation engines to suggest complementary products to customers during the checkout process.

________ Analysis Determines Sales Patterns Such as Products That Customers