Dee went to a Hawaiian restaurant, but after reading the twenty-page menu, she couldn't decide what to order and left. What concept from behavioral economics explains why she left?
A) Consumers want fairness.
B) Consumers make mistakes.
C) Consumers like balance.
D) Consumers like choices but not too many.

Question

Quizplus · Accepted Answer

The concept from behavioral economics that explains why Dee left the restaurant is known as "choice overload." This concept suggests that while consumers appreciate having options, too many choices can lead to decision paralysis, making it difficult to make a decision at all.

Dee Went to a Hawaiian Restaurant, but After Reading the Twenty-Page