Melanie is trying to eat a healthy diet and highly values this outcome. But when someone brings cheesecake to the office, she eats some. Which lesson from behavioral economics explains this behavior, which seems not to be in Melanie's best interest?
A) Consumers like choices but not too many.
B) People like fairness.
C) susceptibility to framing
D) bounded willpower

Question

Quizplus · Accepted Answer

Melanie's behavior is explained by bounded willpower, which suggests that even when individuals have a strong preference or goal, their self-control can be limited in the face of temptation, leading them to make decisions that are not aligned with their long-term interests.

Melanie Is Trying to Eat a Healthy Diet and Highly