Qualitative methods rely on ______, while quantitative methods rely primarily on ______.
A) numbers; words and images
B) observation; surveys
C) words and images; numbers
D) surveys; interviews

Question

Quizplus · Accepted Answer

Qualitative methods primarily use words and images to gather and analyze data (e.g., through interviews, observations, and textual analysis), while quantitative methods rely on numerical data and statistical analysis.

Qualitative Methods Rely on ______, While Quantitative Methods Rely Primarily