Buying teams are involved in new task buying decisions more often than straight rebuys.

Question

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Buying teams are necessary for new task buying decisions as they involve purchasing a product or service that the organization has not purchased before. In contrast, straight rebuys are routine or repetitive purchases that don't require extensive decision-making and can be handled by a single individual or department. Therefore, new task buying decisions are more likely to involve buying teams.

Buying Teams Are Involved in New Task Buying Decisions More