In an organized sales dialogue (presentation,) the salesperson's ability to develop a customized solution is heavily dependent upon:
A) the salesperson's ability to listen during needs discovery.
B) the salesperson's ability to speak convincingly.
C) the buyer's ability to articulate his/her needs.
D) the salesperson's ability to use visual aids
E) Both a and d

Question

Quizplus · Accepted Answer

The salesperson's ability to develop a customized solution is heavily dependent upon their ability to listen during needs discovery (option A) to understand the buyer's needs and preferences. Additionally, the use of visual aids (option D) can be helpful in creating a customized solution that speaks to the buyer's specific needs and preferences. Therefore, options A and D together provide the best answer.

In an Organized Sales Dialogue (Presentation,) the Salesperson's Ability to Develop