Features provide benefits, and benefits address buying motives.

Question

Quizplus · Accepted Answer

Features are the characteristics of a product or service, whereas benefits are the advantages or positive outcomes that these features provide to the customer. Buying motives are the reasons why a customer would want to purchase a product or service. By understanding the buying motives of their customers, businesses can highlight the benefits that address these motives, thus increasing the chances of a successful sale. Therefore, it can be argued that features provide benefits, and benefits address buying motives.

Features Provide Benefits, and Benefits Address Buying Motives