Robert C Solomon and Fernando Flores | Building Trust

Robert C. Solomon and Fernando Flores | Building Trust
Against prior accounts that define trust as an inert "medium" in which human transactions take place, Solomon and Flores argue that trust is rather a dynamic aspect of human relationships. It is a social, relational practice rather than a mysterious substance or entity. The authors distinguish between simple, blind, basic, and authentic trust, concluding with the complexity of interaction needed to build up trust between individuals or businesses, and the powerful damage that even one lie can cause in betrayal.
-Even one lie can ___________ the accumulated trust and good will built up over time.

A) strengthen
B) undermine
C) bolster
D) reinforce