Karen Sanders | Ethics and Journalism
Sanders explores the issue of conflicts of interest in journalism, noting first that the idea was not even applicable to the field until journalists were expected to tell the truth rather than print (or not print) as a result of bribery (or extortion). Journalistic codes today forbid this formerly common practice, declaring as an ideal transparency to the public.
-Journalists' codes of conduct prohibit any activity that establishes or ___________ an interest that undermines the reporter's credibility.

Question

Quizplus · Accepted Answer

The correct choice is "is perceived to have established" because journalistic codes of conduct aim to prevent any activity that could be seen as compromising a reporter's credibility, even if the interest is only perceived and not actually established.