According to Argenti, in order for a CSR campaign to be successful, it must

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Argenti posits that for a CSR (Corporate Social Responsibility) campaign to be successful, it must be authentic, align with the brand image, and be responsive to public demands. This comprehensive approach ensures that CSR efforts are genuine, consistent with the company's identity, and meet the expectations or needs of the community or stakeholders, thereby enhancing the campaign's effectiveness and impact.

According to Argenti, in Order for a CSR Campaign to Be