Why doesn't irony work as a defense against advertising?
A) Most people are not watching TV with an ironic attitude.
B) The advertisers can also take an ironic attitude and create "cool" ads.
C) Irony provides you with some distance from the techniques of advertising.
D) The excitement of advertisements is greater than the content warrants.
E) It is the job of ads to lie to us.
Correct Answer:
Verified
Q26: Alan Goldman's opinion of advertising is that:
A)
Q27: According to Goldman, the effect of advertising
Q28: Why does Goldman think that advertisers should
Q29: Savan thinks that we don't actually buy
Q30: What does Savan mean by "the sponsored
Q32: What is the point of Savan's example
Q33: Which of these is NOT one of
Q34: Matt Cooper experienced what kind of pressure
Q35: How do advertisers view women?
A) Women are
Q36: In the case study about energy drinks,
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