In Canada, narrowcasting involves using:
A) previous electoral results to allocate resources to specific constituencies.
B) political marketing techniques to identify and target specific segments of the electorate.
C) public opinion polling to rebrand a political party.
D) content analysis of media stories to determine which journalists to work with.

Question

Quizplus · Accepted Answer

Narrowcasting in Canada involves political marketing techniques to identify and target specific segments of the electorate, allowing for more personalized and effective communication strategies.

In Canada, Narrowcasting Involves Using