For governing parties, there is a heightened need to maintain tight message discipline because:
A) their leaders are less likely to embody the party's brand.
B) they need to ensure the government maintains the confidence of the legislature.
C) their backbench members have the ability to spend public funds on advertising.
D) they have little support from central agencies like the Privy Council Office.

Question

Quizplus · Accepted Answer

Governing parties need to maintain tight message discipline to ensure that their actions and policies are consistent and coherent, which helps in maintaining the confidence of the legislature. This is crucial for the survival of the government, as losing the confidence of the legislature can lead to a vote of no confidence and potentially the fall of the government.

For Governing Parties, There Is a Heightened Need to Maintain