A political party's brand:
A) is synonymous with its name.
B) is another term for its logo and colours.
C) is embodied by its ideological approach to politics.
D) encompasses all of the elements that make up the dominant mental image of the party.

Question

Quizplus · Accepted Answer

A political party's brand encompasses all elements that contribute to the dominant mental image of the party, including its name, logo, colors, ideology, and more. This comprehensive view goes beyond just visual identity or ideology, capturing the overall perception and reputation of the party in the public's mind.

A Political Party's Brand