Cindy Graham and her colleagues at the Kinsey Institute wanted to identify factors that can increase or decrease the level of a women's sexual arousal. They began by holding focus groups, after which they drew meaning from the sessions' transcripts. Based on the transcripts, the researchers noted that the participants judged how sexually aroused they felt based on certain physical cues, including genital "tingling, warmth, fullness, swelling, and lubrication." Which method were the researchers using?

Question

Quizplus · Accepted Answer

The researchers were using qualitative content analysis, a method where researchers draw meaning from non-quantitative data, such as interview transcripts, to identify patterns, themes, or concepts. In this case, they analyzed the focus group transcripts to understand factors affecting women's sexual arousal.

Cindy Graham and Her Colleagues at the Kinsey Institute Wanted