Exposure to reality dating programs depicting gender-stereotyped romantic and sexual behaviours, such as Who Wants to Marry a Multi-Millionaire is correlated with more permissive sexual attitudes and behaviours. However, inferring causation requires an experimental design with control conditions; this correlation may reveal that individuals with more permissive attitudes are more likely to seek out media that portray sexuality in a fashion consistent with their attitudes. According to the text, if you were conducting this study, what theory should you employ in your research?

Question

Quizplus · Accepted Answer

Social learning theory is relevant here because it suggests that people can learn attitudes, behaviors, and norms through observing and imitating the behavior of others, which in this context includes media portrayals of romantic and sexual behaviors.

Exposure to Reality Dating Programs Depicting Gender-Stereotyped Romantic and Sexual