Why Do Advertisers Use Scantily Clad Women in Advertising

Why do advertisers use scantily clad women in advertising?

A) To exploit women's insecurities about their appearances, leading them to buy products so they can appear more like the "sexual ideal"
B) To create associations between the product and a pleasurable activity (sex) , making them more likely to buy the product)
C) To arouse women sexually, which has been linked to increased willingness to spend money
D) To make women feel beautiful so they will "treat themselves" to new products