A hospital marketing manager can segment the market using which of the following?
A) Demographic, geographic, and psychographic variables
B) Customers who behave in the same way and have the same needs
C) The price of the services offered
D) The profit margin of primary care
E) The characteristics of the nurses and physicians
F) All of these are correct.
G) Demographic, geographic, and psychographic variables, and customers who behave in the same way and have the same needs
Correct Answer:
Verified
Q1: Marketing can best be defined as:
A) sales.
B)
Q2: Marketing in health care has lagged other
Q4: In wisely selecting a target market, positive
Q5: For health care marketing to be socially
Q6: Marketing management seeks to satisfy customer needs
Q7: Jorge is gaining a deeper understanding of
Q8: The classic 4Ps of the marketing mix
Q9: Positioning means determining what makes your product
Q10: Advertising, public relations, and direct mail campaigns
Q11: Direct-to-consumer prescription drug advertising is a popular
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