______________ evaluation includes pre-testing of ideas and materials.
A) Formative
B) Primary
C) Secondary
D) Summative
Correct Answer:
Verified
Q13: The concept of social marketing was introduced
Q14: There are_ benchmarks in social marketing.
A) 3
B)
Q15: The four Ps of traditional marketing are:
A)
Q16: Marketing research should only come from _
Q17: A helpful website for primary data is:
A)
Q19: Marketing _ is used to target social
Q20: Cultural competency is a part of _
Q21: Social marketing focuses on:
A) Establishing a positive
Q22: An example of secondary data is:
A) Data
Q23: Market segmentation can be used based on:
A)
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