In advertising, "reach" refers to:
A) The number of people exposed to a message
B) How the advertisement was delivered to the media outlet
C) The number of times a person is exposed to the advertisement
D) Primary information
Correct Answer:
Verified
Q20: Cultural competency is a part of _
Q21: Social marketing focuses on:
A) Establishing a positive
Q22: An example of secondary data is:
A) Data
Q23: Market segmentation can be used based on:
A)
Q24: In the marketing mix, nutrition counseling provided
Q26: Summative evaluation is sometimes called:
A) Outcome Evaluation
B)
Q27: Process evaluation uses:
A) Summative Evaluation
B) Formative Evaluation
C)
Q28: Traditional business ethics in the last century
Q29: Social marketing includes:
A) Customer wants
B) Profit generating
C)
Q30: If a supervisor tells you "It is
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