As a general rule, you should try to reach as many people as possible with your campaign message.

Question

Quizplus · Accepted Answer

Although it may be tempting to aim for the broadest reach possible, it's advisable to focus on our target audience. Exposure that is broader than necessary can waste resources and contribute to information overload, making it difficult for people to identify which messages are most important and relevant to them

As a General Rule, You Should Try to Reach as Many