Messages crafted using the IDEA model are often more effective at promoting understanding than the types of messages that typically appear in the news media.

Name: Messages crafted using the IDEA model are often more effective at promoting understanding than the types of messages that typically appear in the news media.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Evidence shows that IDEA-shaped crisis messages can be more effective at promoting understanding and behavioral intentions than the messages typically conveyed by news media.

Messages Crafted Using the IDEA Model Are Often More Effective