Many health professionals worry that pharmaceutical ads will lead patients to self-diagnose and pin their hopes on "designer drugs" that may not be healthy or appropriate for them. When drug companies market their products via the mass media rather than to doctors, it is called:

Question

Quizplus · Accepted Answer

Marketing that is aimed toward consumers when access to a product, such as prescription medication, requires an intermediary is called direct-to-consumer (DTC) advertising.

Many Health Professionals Worry That Pharmaceutical Ads Will Lead Patients