At one point, people thought that increasing the number of cable TV channels would offer greater diversity. Instead, many analysts now feel we are bombarded by even more messages promoting the same stereotypes. Which theory proposes that we are affected by the type and amount of messages we experience through mass media?

Question

Quizplus · Accepted Answer

Accordioning to cultivation theory, media's influence is likely to be most profound if (a) media images are highly consistent, (b) people are exposed to large amounts of media, and (c) people have a limited basis for evaluating what they see and hear.

At One Point, People Thought That Increasing the Number of Cable