What occurs when we attach sacred meaning to profane consumption so that everyday products, people, places, and events are elevated and have a distinctiveness and specialness in the eyes of consumers?

Question

Quizplus · Accepted Answer

Sacralization occurs when ordinary objects, events, or people are imbued with sacred meaning, making them special or distinct in the eyes of consumers.

What Occurs When We Attach Sacred Meaning to Profane Consumption