What is purchase frequency?
A) The average number of times a consumer purchases a product in a given period
B) How often a consumer visits the same store
C) The number of times a consumer uses coupons or product rebate programs
D) How often consumers change their minds and behaviors

Question

Quizplus · Accepted Answer

Purchase frequency refers to the average number of times a consumer purchases a product in a given period.

What Is Purchase Frequency