If a marketing manager wants to determine how a specific gender interacts with their brand, they will _______ their target market.
A) segment
B) motivate
C) change
D) expand

Question

Quizplus · Accepted Answer

Segmenting the target market involves dividing it into subgroups, such as by gender, to better understand and tailor marketing strategies to each group's specific behaviors and preferences.

If a Marketing Manager Wants to Determine How a Specific