Some experts and consumer advocates contend that greater amounts of choice lead to
A) discomfort and confusion.
B) brand loyalty.
C) the disconfirmation paradigm.
D) compliance.

Name: Some experts and consumer advocates contend that greater amounts of choice lead to A) discomfort and confusion. B) brand loyalty. C) the disconfirmation paradigm. D) compliance.
Brand: Quizplus
Rating: 4.9 (43 reviews)

Question

Quizplus · Accepted Answer

Greater amounts of choice can overwhelm consumers, leading to discomfort and confusion as they struggle to make decisions.

Some Experts and Consumer Advocates Contend That Greater Amounts of Choice