Which qualitive method of motivational research asks consumers to use their own personal experiences to interpret an ambiguous image by describing what the image means or by telling a story about it?
A) Metaphor analysis
B) Work association
C) Storytelling
D) Projective techniques

Question

Quizplus · Accepted Answer

Projective techniques involve asking consumers to interpret ambiguous stimuli, such as images, to uncover their underlying thoughts, feelings, and motivations.

Which Qualitive Method of Motivational Research Asks Consumers to Use