Subliminal exposure to a stimulus means that
A) the stimulus is developed specifically for individuals that seek out exposure to topics and products that they are interested in.
B) consumers interpret information that confirms their beliefs more readily than information that counters their beliefs.
C) the human brain is adept at grouping objects together that are physically similar.
D) the stimulus occurs below the level at which it can be consciously perceived.

Question

Quizplus · Accepted Answer

Subliminal exposure refers to stimuli that are presented below the threshold of conscious awareness, meaning they cannot be consciously perceived by the individual.

Subliminal Exposure to a Stimulus Means That