Qualitative data are generally collected when researchers
A) need to understand the issue at a profound level.
B) need to examine relationships between variables.
C) select a sample of consumers.
D) look to confirm a conclusion they had already made.

Question

Quizplus · Accepted Answer

Qualitative data is collected to gain a deep understanding of an issue, exploring underlying reasons and motivations.

Qualitative Data Are Generally Collected When Researchers