How can a researcher avoid social desirability bias?
A) Assure participants that their responses will remain anonymous.
B) Make sure that the research context is the same every time.
C) Always look for alternative explanations for the results.
D) Ignore all conflicting data and reduce the sample size.

Question

Quizplus · Accepted Answer

Assuring participants that their responses will remain anonymous can help reduce social desirability bias, as it encourages them to answer more truthfully without fear of judgment.

How Can a Researcher Avoid Social Desirability Bias