A community is given information on their energy consumption as well as the average consumption in their area. Which phenomenon occurs when an above-average consumers decrease their energy use, but below-average users increase their energy use?

Question

Quizplus · Accepted Answer

The boomerang effect occurs when individuals adjust their behavior in the opposite direction of a desired change, such as below-average energy consumers increasing their usage when informed of their lower-than-average consumption.

A Community Is Given Information on Their Energy Consumption as Well