_______ is the idea that consumers, not manufacturers, are the best judges of which products are the most appropriate, useful, or enjoyable.
A) Neuromarketing
B) Consumer culture theory
C) Selfnography
D) Consumer sovereignty

Question

Quizplus · Accepted Answer

Consumer sovereignty is the concept that consumers have the ultimate control over what products succeed in the market based on their preferences and choices.

_______ Is the Idea That Consumers, Not Manufacturers, Are the Best