Which of the following is used to generate insights from the field?
A) Proprietary information gathered from years of experience
B) Classification based on consumer attitudes about money
C) Consumer reactions to advertising or other communications
D) Specific dimensions of the consumer experience

Question

Quizplus · Accepted Answer

Consumer reactions to advertising or other communications are used to generate insights from the field as they provide direct feedback and data on how consumers perceive and interact with marketing efforts.

Which of the Following Is Used to Generate Insights from the Field