The study of personality traits as revealed by examining bumps and grooves in the skull is known as:

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Phrenology is the pseudoscientific practice concerned with measurements of the human skull, based on the concept that the brain is the organ of the mind, and that certain brain areas have localized, specific functions or modules. It was believed that the personality traits of a person could be determined by the shape and size of various parts of their skull.

The Study of Personality Traits as Revealed by Examining Bumps