Juanita is considering purchasing a dress she just tried on but does not want to pay more than $75. The price tag says that the dress was originally priced at $150 but is now on sale for $100. Juanita buys the dress thinking that she got a great deal even though the price was more than she originally wanted to pay. This is an example of:

Question

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Juanita is influenced by the original price of $150 and perceives the sale price of $100 as a good deal, even though it's above her intended budget. This is an example of anchoring, where the initial price point influences her perception of the subsequent price.

Juanita Is Considering Purchasing a Dress She Just Tried on but Does