Noah has seen costs rise at his pricey coffee shop. As owner of the coffee shop, he is considering switching to lower-cost coffee beans. In the long run, the coffee shop's brand may be destroyed because his:

Question

Quizplus · Accepted Answer

Switching to lower-cost coffee beans may lead to a decrease in the quality of the coffee. This can harm the coffee shop's brand, especially if the brand is associated with high quality. Customers may no longer see the brand as a signal of high quality, which could damage the brand's reputation and value in the long run.

Noah Has Seen Costs Rise at His Pricey Coffee Shop