According to your text, which of the following is/are not one of the eight common ways a direct marketer can use a customer database?
A) Retain the best customers.
B) Thank customers for their patronage.
C) Develop a customer communication program.
D) Receive a profit for selling information of customer database to competitors.
Correct Answer:
Verified
Q3: Marketers develop _ to avoid the problem
Q4: An advantage of the mergepurge process used
Q5: If the same name/address is found on
Q6: Whenever possible, direct marketers request address corrections
Q7: A technique developed by direct marketers to
Q9: The kinds of information that enhance a
Q10: An analysis performed by a corporation found
Q11: Which of the following is not a
Q12: _ is the acronym for the discounted
Q13: The concept of investing in new customers
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