Direct marketers must consider five specific details when determining the terms of an offer. These include all of the following except _____.
A) a choice of sizes
B) a choice of colors
C) price
D) personalization
Correct Answer:
Verified
Q7: The emotional appeal of an offer focuses
Q8: A strategy that establishes the price at
Q9: The relative change in demand for a
Q10: Pamela Smith did not have the opportunity
Q11: An ordering stimulus that is commonly used
Q13: The Land's End catalog always details the
Q14: Four essential questions that a direct marketer
Q15: When testing an offer, a direct marketer
Q16: The type of offer that tends to
Q17: The _offer is usually offered in conjunction
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