___________ is a direct marketing technique that is an integral part of relationship marketing where customer engagement is pursued with the communication of relevant information to all leads all the time.

Question

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Lead nurturing is the process of developing relationships with buyers at every stage of the sales funnel and through every step of the buyer's journey. It focuses on marketing and communication efforts on listening to the needs of prospects, and providing the information and answers they need.

___________ Is a Direct Marketing Technique That Is an Integral