The members of a group who are the most influential in changing group norms are known as:
A) boundary spanners.
B) opinion leaders.
C) devil's advocate.
D) central negative.

Question

Quizplus · Accepted Answer

Opinion leaders are individuals within a group or community who have significant influence on the opinions, attitudes, and behaviors of others. They often play a crucial role in shaping group norms and can sway the direction in which these norms evolve due to their credibility, social standing, or expertise.

The Members of a Group Who Are the Most Influential