Aunt Linda takes Uncle Harry to the same restaurant each year for their anniversary. This restaurant is very popular and reservations are difficult to obtain. Since the management knows that Aunt Linda returns each year at the same time, they put in a call to her 1 month before her anniversary, reminding her to make reservations. This sales approach is known as:

Question

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This approach is known as relationship marketing because the restaurant is maintaining and enhancing a long-term relationship with Aunt Linda by providing personalized attention and recognizing her loyalty and the significance of her annual visit.

Aunt Linda Takes Uncle Harry to the Same Restaurant Each