A researcher is interested in studying the effects of culture on people's experience of romantic love. He administers a questionnaire to people in the United States and Japan asking how intensely people feel different aspects of romantic love (such as physical attraction, emotional intimacy, enjoyment of spending time together, and so forth) when they are in love with someone; all items are answered on a scale from 1 to 7. According to your textbook, what are three likely problems with studying culture and love in this way?
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