A major lesson in evaluation and measurement is ______.
A) "Research trumps creativity every time."
B) "Ultimately, the client is always right."
C) "If you can't measure it, then don't do it."
D) "Well measured is well evaluated."

Question

Quizplus · Accepted Answer

The statement "If you can't measure it, then don't do it" emphasizes the importance of measurement in evaluation, suggesting that without the ability to measure, the effectiveness or success of an action cannot be determined.

A Major Lesson in Evaluation and Measurement Is ______